Education about road safety can be aimed at children and adults and delivered in many contexts, such as schools, colleges, sporting clubs and workplaces.
Most road safety education programs are aimed at children and young people and are delivered in schools. However, material is also available outside of schools. For example, in the UK Traffic Club (http://www.trafficclub.co.uk/) provides a series of booklets and internet material for parents to use with pre-school children. This scheme recognizes the need for road safety education of very young children through parental involvement.
Road safety education can be provided to children as early as kindergarten/pre-school, and continue through to the end of high school. The topics that are covered will depend upon the age of the students. For example, young children can be taught about holding hands with their parents when near the road, older children can be taught about wearing bicycle helmets, and teenagers can be taught about safe driving. Starting education about road safety early will hopefully mean that these children will have good attitudes and skills first as pedestrians and cyclists, and then, when they start driving .
Much research has been done to find out what characteristics make school road safety education effective. Some of the important things are outlined below
School road safety education should not include in-car lessons delivered by a teacher. School road safety education should also not include in-car lessons (even if they are delivered by a qualified driving instructor) on advanced driving skills such regaining control of a skidding car, because such training has been shown to increase driver risk.
Evaluating any school road safety education program (or any road safety program) is important to determine whether the program is having any positive effect and whether the program could be improved in any way. Evaluation in terms of crash reduction can be difficult and costly as very large samples and control groups are needed. For this reason education programmes are sometimes evaluated in terms of behavioural change and improvements in knowledge.
Costs and effectiveness
Numerous road safety education programs exist, and are taught in many countries and in many languages. Various materials giving details about how to carry out programs are available. Although not all school based road safety programs have been shown to be effective, research shows that programs that have a clear structure, are sustained over a period of time, are assessed and provide practical skills may have some positive effects on behaviour and attitudes, which may translate into fewer crashes.